Authored By: Sarah
11 Sep 2024

Latest News: Adult Diaper Market is expected to grow by a CAGR of 3.35% during 2024-2028; Trends and Forecasts to 2018

The Adult Diaper Market is expected to grow at a CAGR of 3.35% to reach USD 2569.1 million by 2028. The global adult diaper market experiences significant growth due to the increasing trend of online shopping, driven by the convenience and accessibility it offers to consumers. E-commerce channels have become a preferred choice for a substantial customer base, particularly in mature markets. Vendors with robust digital presence capitalize on this trend, expanding their reach to international audiences. Despite the dominance of brick-and-mortar stores, online sales of adult diapers are poised for rapid expansion during the forecast period.

APAC dominates the regional market because of The Asia Pacific (APAC) region represents the largest and most dynamic market for adult diapers, driven by the presence of key producers such as China, which significantly contributes to the global supply chain, resulting in competitive pricing. Additionally, emerging economies like India and China exhibit substantial untapped demand in rural areas for personal hygiene products, including adult diapers, presenting a lucrative growth opportunity for vendors. Furthermore, countries like Japan, the Philippines, and Indonesia contribute significantly to the sales of adult diapers due to increased product availability and expanding distribution networks.

There are various factors that drive the Adult Diaper Market market which are as following: In the developing markets of India, Indonesia, and the Philippines, the demand for adult diapers remains relatively low. This is primarily due to insufficient awareness regarding the product's advantages and the prevalence of traditional methods, such as unsterilized cloth pads, for managing incontinence. However, the increasing recognition of elderly care initiatives worldwide is projected to boost demand. According to the United Nations, the elderly population is projected to reach 1.5 billion by 2050. This demographic shift will undoubtedly fuel the growth of the adult diaper market in these regions, as individuals seek more hygienic and convenient solutions for elder care. Despite this promising outlook, cultural sensitivities and societal norms may continue to pose challenges for market penetration.

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Adult Diaper Market Segmentation

Product (Adult diaper pads, Adult diaper pants, Others) Distribution Channel (Offline, Online) Gender (Female, Male) Geography (APAC, Europe, North America, South America, Middle East and Africa)

The market witnesses several challenges, which are as follows In the production of adult diapers, various raw materials are essential, including fluff pulp, superabsorbent polymer, elastic film, and fibers such as polypropylene, polyester, biocomponent, rayon/lyocell, and cotton. Petroleum-based materials, like polyethylene plastic, are also utilized, primarily in disposable diapers. The pricing volatility of petroleum significantly influences the cost of these raw materials and transportation expenses for intermediary and finished goods. An escalation in transportation costs ultimately raises the end product's price, yet market competition restricts vendors from passing these increased costs onto consumers, resulting in reduced profit margins.

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Some of the key companies that have been profiled in the report include: 

  • BonBon Products
  • Daio Paper Corp.
  • Domtar Corp.
  • DSG International Thailand Public Co. Ltd
  • Essity AB
  • First Quality Enterprises Inc.
  • Hengan International Group Co. Ltd.
  • Kao Corp.
  • Kimberly Clark Corp.
  • Medline Industries LP
  • Mother and Baby Care Inc.
  • Nasibdar Sons
  • Nippon Paper Industries Co. Ltd.
  • Nobel Hygiene Pvt. Ltd.
  • Ontex BV
  • Paul Hartmann AG
  • Principle Business Enterprises Inc.
  • TATARIA HYGIENE
  • The Procter and Gamble Co.
  • Unicharm Corp.

Market Research Overview 

The global personal care products market encompasses the production and research and development of various categories, including cosmetics, perfumes, masks, sex toys, hair wigs and extensions, and polarized sunglasses. According to Technavio, the market size is determined by the consolidated revenue generated by manufacturers in this sector. Key growth drivers for this market include the increasing disposable income, leading to higher consumer expenditure on non-essential items, such as luxury and lifestyle-related products. - The Adult Diaper Market is experiencing significant growth, fueled by the Growing awareness and adoption of adult diaper in developing regions. Businesses are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Market Research Analysis

The adult diaper market, also known as incontinence absorbent products, is a growing industry catering to the needs of elderly individuals and those dealing with incontinence issues. Disposable diapers, a popular choice for this market, offer high absorbency and skin-friendly features, with some innovative products even incorporating smart technology for fluid management. Skin health is a top priority, leading to the use of skin-friendly compounds like aloe vera and vitamin E in the diaper's composition. Advanced products feature non-toxic materials, such as polyethylene for the outer lining and polypropylene for the inner lining, ensuring soiling prevention and waste absorption. As the aging population continues to grow, the market for incontinence absorbent products expands. Social stigma surrounding adult diapers is slowly fading, giving way to increased health and hygiene awareness. Marketing channels, including ecommerce platforms, are capitalizing on this trend, offering a wide range of sustainable, plant-based products to meet the diverse needs of consumers. Despite the progress, challenges remain, such as addressing allergens and ensuring the products remain non-toxic. The future of the adult diaper market lies in the development of advanced, eco-friendly, and socially acceptable products that cater to the unique needs of their user base.


Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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