Research Expert: Sarah Overall
  • Published: Feb 2025
  • Pages: 150
  • SKU: IRTNTR72954

  • Latest News- Ad Spending Market: Digital is expected to lead the Type segment during 2025-2029

    The Ad Spending Market is being driven by Increase in number of ad-exchange platforms

    The Ad Spending Market is expected to grow at a CAGR of 8.7% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 363.8 billion. The adoption of augmented reality (AR) technology in advertising is a burgeoning trend in the marketing industry. This innovation has significantly transformed media consumption and usage, leading to its application in various sectors, including public relations (PR) and marketing initiatives for motion pictures, TV shows, and other media promotional campaigns. AR offers marketers the opportunity to deliver immersive content, thereby enhancing user engagement. Notably, approximately a quarter of brands are expressing interest in integrating AR technology into their advertising strategies. This technology enables brands to showcase product features, functionalities, and unique selling propositions (USPs) in a captivating manner. 

    Get more information on Ad Spending Market by requesting a sample report

    Which Factors Are Causing a Surge in Market Growth?

    The market is segmented based on

    • Type
      • Digital
      • TV
      • OOH
      • Print
    • Geography
      • North America
        • Canada
        • US
      • APAC
        • China
        • India
        • Japan
      • Europe
        • Germany
        • UK
        • France
      • South America
        • Brazil
      • Middle East and Africa

      According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

      • Increase in number of ad-exchange platforms
      • Proliferation of mobile applications
      • Growth in smartphone and tablet shipments

      However, the market also witnesses some limitations, which are as follows:

      • High cost of advertising
      • Lack of standard method for measuring ROI
      • Privacy and cybersecurity issues

      Benefits of Buying Global Ad Spending Market Research Report by Technavio

      Rich Experience: 20+ years leading global market research, trusted insights across industries.

      Unlock Business Potential with Technavio: Maximize ROI with Technavio's tailored market research: deep dives and actionable insights.

      Your Guide to Market Success: Empower your business with Technavio's market research and future-proof your decisions.

      Market Scope in Ad Spending Market Research Report

      Market Scope

      Report Coverage

      Details

      Page number

      177

      Base year

      2024

      Historic period

      2019-2023

      Forecast period

      2025-2029

      Growth momentum & CAGR

      Accelerate at a CAGR of 8.7%

      Market growth 2025-2029

      USD 363.8 billion

      Market structure

      market_structure.ucfirst

      YoY growth 2024-2025(%)

      8.0

      Key countries

      US, China, Canada, Japan, UK, Germany, India, France, Brazil, and UAE

      Competitive landscape

      Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

      Request Free Sample

      Find out which segment is leading the market by accessing the free PDF report

      Research Analysis Overview

      In a disappointing year for the global ad spending market, traditional ad spending saw a significant decline due to economic disruptions. However, digital ad spending, including display advertising, search advertising, social media, and digital video, continued to grow. Mobile ad spending and media ad spending also rebounded, with investment brands increasing their advertising intensity. Oligopolistic competition intensified, impacting advertising elasticity and the share of market and voice. Brands employed various budgetary methods to optimize advertising-to-sales ratios, considering consumer behavior, penetration supercharge, and brand life-cycle theory. Advertising pressure remained high, with marginal productivity influencing cost structures.

      Market Research Overview

      The global advertising market encompasses businesses providing products, services, and solutions in various sectors including advertising, broadcasting, cable and satellite, publishing, movies and entertainment, interactive home entertainment, interactive media and services, and gambling. According to Technavio, the market size is determined by the consolidated revenues of device manufacturers, software, services, and solution providers. The total advertising market comprises a company's expenditure on advertising, marketing, and public relations services, both online and offline. Digital advertising revenues are excluded from this calculation. Factors driving growth in the global advertising market include the evolving media and entertainment consumption patterns, particularly in markets with high broadband penetration, where individuals curate their own media menus and access content at their convenience. Consumer behavior is increasingly influenced by AI and algorithms that suggest new content. Economic disruptions, such as traditional ad spending shifts from display and search advertising to social media, further impact market expansion.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.


      Contacts

      Technavio Research
      Jesse Maida
      Media & Marketing Executive
      US: +1 844 364 1100
      UK: +44 203 893 3200
      Email: media@technavio.com
      Website: www.technavio.com/

      Read News Read Less
      Interested in this report?
      Get your sample now!

    Safe and Secure SSL Encrypted

    Technavio

    • 2500 USD

    [5 reports/month/user]

    • 5000 USD

    close
    • Basic Plan [5000 USD/Year]:

      Single User
      Download 5 Reports/Month
      View 100 Reports/Month
      Add upto 3 Users at 625 USD/user

    • Teams Plan [7500 USD/Year]:

      5 User
      Download 5 Reports/Month/User
      View 100 Reports/Month/User
      Add upto 30 Users at 500 USD/user

    *You can upgrade to Teams plan at Subscription page

    close
    • Single:

      One user only.
      Quick & easy download option

    • Enterprise:

      Unlimited user access (Within your organization).
      Complimentary Customization Included

    *For Enterprise license, go to checkout page

    Technavio Get the report (PDF) sent to your email within minutes.