Latest News- Ad Spending Market: Digital is expected to lead the Type segment during 2025-2029

The Ad Spending Market is being driven by Increase in number of ad-exchange platforms

The Ad Spending Market is expected to grow at a CAGR of 8.7% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 363.8 billion. The adoption of augmented reality (AR) technology in advertising is a burgeoning trend in the marketing industry. This innovation has significantly transformed media consumption and usage, leading to its application in various sectors, including public relations (PR) and marketing initiatives for motion pictures, TV shows, and other media promotional campaigns. AR offers marketers the opportunity to deliver immersive content, thereby enhancing user engagement. Notably, approximately a quarter of brands are expressing interest in integrating AR technology into their advertising strategies. This technology enables brands to showcase product features, functionalities, and unique selling propositions (USPs) in a captivating manner. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Type
  • Digital
  • TV
  • OOH
  • Print
• Geography
  • North America
  • APAC
  • Europe
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increase in number of ad-exchange platforms
• Proliferation of mobile applications
• Growth in smartphone and tablet shipments

However, the market also witnesses some limitations, which are as follows:

• High cost of advertising
• Lack of standard method for measuring ROI
• Privacy and cybersecurity issues

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Market Scope in Ad Spending Market Research Report

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Research Analysis Overview

In a disappointing year for the global ad spending market, traditional ad spending saw a significant decline due to economic disruptions. However, digital ad spending, including display advertising, search advertising, social media, and digital video, continued to grow. Mobile ad spending and media ad spending also rebounded, with investment brands increasing their advertising intensity. Oligopolistic competition intensified, impacting advertising elasticity and the share of market and voice. Brands employed various budgetary methods to optimize advertising-to-sales ratios, considering consumer behavior, penetration supercharge, and brand life-cycle theory. Advertising pressure remained high, with marginal productivity influencing cost structures.

Market Research Overview

The global advertising market encompasses businesses providing products, services, and solutions in various sectors including advertising, broadcasting, cable and satellite, publishing, movies and entertainment, interactive home entertainment, interactive media and services, and gambling. According to Technavio, the market size is determined by the consolidated revenues of device manufacturers, software, services, and solution providers. The total advertising market comprises a company's expenditure on advertising, marketing, and public relations services, both online and offline. Digital advertising revenues are excluded from this calculation. Factors driving growth in the global advertising market include the evolving media and entertainment consumption patterns, particularly in markets with high broadband penetration, where individuals curate their own media menus and access content at their convenience. Consumer behavior is increasingly influenced by AI and algorithms that suggest new content. Economic disruptions, such as traditional ad spending shifts from display and search advertising to social media, further impact market expansion.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/