increasing popularity of acai berry as a superfood is driving the Acai Berry Products Market
Technavio analyzes that the Acai Berry Products Market is expected to grow at a CAGR of 8.06% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 1.49 billion.There are various factors that contribute to the growth of the market. The acai berry market has experienced significant growth due to the increasing recognition of acai as a superfood. Acai berries, native to Central and South America, are rich in antioxidants, fiber, and heart-healthy monounsaturated and polyunsaturated fatty acids. Their unique health benefits have led to the production and consumption of various acai products, such as supplements, juices, and frozen berries, gaining widespread popularity among health-conscious consumers. This trend is expected to continue, driving the expansion of the acai berry products market.
In the acai berry products market, supermarkets and food service outlets dominate the offline distribution channel. Supermarkets, such as 7-Eleven Inc. and Spar, are preferred due to their extensive product offerings and attractive shopping experiences. Consumers are drawn to these channels by discounts and the convenience of finding a diverse range of acai berry products under one roof. Additionally, the rise in private-label acai berry product offerings from retailers is anticipated to fuel market expansion during the forecast period. This trend is particularly significant in the cosmetics industry, where acai berry products are increasingly being used to address skin concerns, including fine lines and wrinkles, by brands such as Sothys.
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Acai Berry Products Market Segmentation
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The Acai berry market encompasses products derived from the Acai palm tree, grown in tropical rainforests. Consumers, particularly those health-conscious, seek out Acai berry smoothies, energy bars, and supplements for their rich antioxidant content, contributing to a stronger immune system and heart health. With the rise of online shopping and e-commerce platforms, these products are easily accessible, offering fiber, nutrients, and potential weight loss benefits. Acai berries are also known for their role in cancer prevention, digestion, and energy boost, providing essential carbohydrates, proteins, and essential nutrients for cardiovascular health, blood pressure regulation, and overall well-being.
The acai berry products market is a segment of the global packaged foods and meats industry, which is part of the larger food products sector within the food, beverage, and tobacco market. According to Technavio, this market is characterized by vendors engaged in food processing to enhance preservation and eliminate microorganisms. The market's size is determined by the consolidated revenue of these vendors, excluding those producing food processing equipment, packaged alcoholic and non-alcoholic beverages, and mineral waters. Acai berry products, rich in antioxidants, fiber, nutrients, and beneficial for immune system, heart health, and weight loss, contribute significantly to this market's growth.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
Technavio Research
Jesse Maida
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